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These three get lumped together in comparison searches, but they don't all do the same job — two are monitoring services that alert you after something happens, and one actively removes your information from the sources identity thieves pull from in the first place.
Identity Guard: AI-driven monitoring across a wide range of data
Identity Guard monitors credit reports, dark web mentions, and public records for signs your identity is being misused, using automated detection to flag suspicious activity faster than manually checking accounts yourself. Like all monitoring services, it tells you after your information is already circulating — it doesn't prevent the exposure in the first place.
IdentityForce: strong for family coverage and financial monitoring depth
IdentityForce covers similar core monitoring ground to Identity Guard, with particularly strong family plan options and detailed financial account monitoring — worth prioritizing over Identity Guard specifically if covering multiple family members, including children, under one plan is a priority, since child identity theft monitoring is a specific feature not every service handles equally well.
DeleteMe: removes your data before it can be misused
DeleteMe (Privacy Removal Service) takes a fundamentally different approach — instead of watching for misuse after your data is exposed, it actively finds and requests removal of your personal information from data broker sites (the sites that aggregate and sell your address, phone number, and relatives' names). This reduces how much exposed information exists for a bad actor to find in the first place, rather than just alerting you after something goes wrong.
Why these two approaches work better together than alone
Monitoring services and removal services solve different halves of the same problem — DeleteMe reduces your exposure, while Identity Guard or IdentityForce catches misuse of whatever exposure remains (including sources DeleteMe can't reach, like a data breach at a company you have an account with). Running one of each isn't redundant the way running two antivirus suites would be.
A password manager is a cheaper first line of defense
Before adding either service, make sure the basics are covered — a password manager like 1Password or Bitwarden Premium with unique passwords per account prevents a huge share of the account-takeover incidents that identity monitoring services exist to catch, at a fraction of the cost.
Freezing your credit is free and often more effective
Worth knowing: a credit freeze, which is free to set up directly with the major credit bureaus, blocks new credit accounts from being opened in your name entirely — a stronger prevention step than paid monitoring alone, and worth doing regardless of whether you also subscribe to a paid monitoring service.
Response time after an alert matters as much as detection
Beyond detection speed, it's worth checking each service's actual support process for what happens after you're alerted — some plans include dedicated recovery specialists who help resolve identity theft directly, while others leave you to handle the resolution process yourself with just the alert. That support quality difference matters more in an actual incident than the marketing feature list.
The bottom line
Want broad monitoring with strong family coverage: IdentityForce. Want AI-driven detection across data types: Identity Guard. Want to reduce your data exposure proactively rather than just monitor for misuse: DeleteMe. All three, plus password managers, are in VPN & Security.